Giving you a thick matte, this one's for an elegantly long-lasting pout an ideal evening out companion. You can then buy it as a one-off purchase for 36, or subscribe to delivery of a new bottle every four months for 33. I have tried many foundations in my day and it takes quite a bit to impress me, especially something with a higher price tag from a brand Ive never tried before. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Later, in January 2022, Oddity brought in $130 million from investors such as Franklin Templeton and Fidelity Management, at a $1.5 billion valuation. "We're actually going a layer deeper into specific product attributes that will matter to the customer.". The price kept me from trying this for so long because I hadnt heard enough about it to go for it. shades of Il Makiage's Lip Slip lip colour, ranging from pinks and reds to browns and nudes (we tested out Pink Lady and Pale Pink). PRODUCTS USED:IL MAKIAGE WOKE UP LIKE THIS FOUNDATION: SHADE 40 $47.00IL MAKIAGE INFINITY LONG-WEAR LIP CREAM: $22.00PEACH \u0026 LILY COLLECTIONGLASS SKIN REFINING SERUM: $39.00JUNO \u0026 CO MICROFIBER VELVET SPONGE: $6.00TARTE SHAPE TAPE CONCEALER 12S: $27.00Anastasia Beverly Hills SOFT GLAM SHADOW PALLETTE: $45.00LOREAL LASH PARADISE MASCARA: $9.99 If so, you'll be wanting to know about IL MAKIAGE, the latest cosmetic has officially landed in the UK and is set to change the way we shop. It definitely feels like a luxe brand before even trying anything. "It's not that she wants to go to the store, it's that she needs help. Paraben- and phthalate-free I prefer a gel-like foundation that is neither too liquid-y nor too thick, and this hits it out of the park on the texture front. "The biggest benefit is that it will help retain moisture when used with a moisturizer," Dr. Idriss says. The business, which is as much of a tech company as it is a beauty and wellness company, is seeking to disrupt a market long dominated by legacy retailers by replacing the in-store experience with product recommendations driven by artificial intelligence and data. See more This foundation is amazing , as long as you take the correct shade, a bit of mismatch , it will not work nicely (atleast not for me) . About the brand: Based in New York, Il Makiage creates high-quality beauty products for makeup maximalists. Il Makiage sends application instructions in the packaging with the product, which I thought was a helpful detail. The brand launched in the UK last year and has been a huge hit ever since. GLAMOUR deputy beauty editor tried it twice, once in natural daylight with no makeup on and was recommended N4.75 (a beige with neutral undertones for light skin, it looks as though it has more pink in the base than the Il Makiage foundation) which matched her skin with no tidelines whatsoever. 2023 CNBC LLC. However, I did touch up my skin a little bit after 10 hours because I noticed the areas I touch my face a lot (like leaning on my chin) were starting to wear down. Il Makiage Professional Makeup. ilmakiage.com 35.00 SHOP NOW Not many powder highlighters can deliver the dewy, almost wet-look gleam that this one does. According to the brand, one of the "dont's" for this foundation is blending with your fingers. These 10 Signs Can Help You Decide, I Masturbated Every Morning For A MonthHeres What Happened, Forget Red Flags: You Need To Be Looking for Beige Ones, Last Chance: Enter To Win the Ultimate Self-Care Giveaway, radiant foundation with my favorite setting powder, Is Rare Beauty Worth the Hype? Oddity is in the process of integrating the tech into its Il Makiage powermatch quiz to improve accuracy. RAW NO FILTER VIDEO!!! Shade #Fair Almondine - Deep beige with yellow undertone Add to Cart. These pill organizers by Dosey are perfect to keep vitamins and more in order, Men rush to buy Happy Head to end hair loss for good, How to watch Power Slap: Road To The Title for free online, 2020 THE SUN, US, INC. ALL RIGHTS RESERVED | TERMS OF USE | PRIVACY | YOUR AD CHOICES | SITEMAP, The questionaire ensured we were sent the perfect shade of foundation, The F*ck I'm Flawless concealer performed brilliantly at lightening eye bags and covering spots, The Icon High Volume mascara was quite thick in testing, Lift and Curl mascara was great for avoiding clumps, The flip case means Color Boss Squad palettes are perfect for touching up on the go, Hypnotize gives you fuller, bushier-looking eyebrows, We found Dirty Talk to be really bold and easy to apply, Really accurate colour-match (thanks to the quiz), Eyeshadow palettes are quite heavy so not hand bag-friendly, Lipstick colour could be thicker/ more full bodied. The foundation brush applies it beautifully for a really even base. $7.97 Expedited (1-3 day) Shipping on all orders. Ahead, read my full review of the Il Makiage Woke Up Like This Foundation. Oddity declined to share its return rate; its gross sales total does not include returns. #ILMAKIAGE #NOFILTERTHANK YOU IL MAKIAGE FOR THE GIFTS! Applying IL MAKIAGE WOKE UP LIKE THIS foundation! It gives a smoothing effect to skin to even out skin tone, blurs pores and conceals blemishes with one light layer. Don't forget to like and subscribe. In the role, she took many businesses public and helped others that were trying to go public. No matter what method I use to apply it, it takes a mere minute to apply this to my entire face. Even the lipsticks are printed with an Il Makiage symbol obsessed. Lately, I opt for a natural finish whenever possible. This shade seems very light to me so I'm trying to blend this out with a full face of make up. Sign up for free newsletters and get more CNBC delivered to your inbox. Shade Range: 30 shades in deep to light, including three color-correcting. (Spoiler alert: I am TRULY OBSESSED.). If you've ever wondered why hyaluronic acid is used in so many beauty products, it's primarily because of its water-binding properties. #ilmakiage #foundation #ilmakiageconcealer*Watch in HDHi Guys, This is my second attempt at trying the IL Makiage Foundation. "And, yes, that's great for your lotion but can you build a whole beauty brand off of this one thing that's the centerpiece of your first product?". Oh, the journey of my skin. Usually he looks for companies that have over $100 million in sales and the ability to be profitable within a few years of going public. Its retail price is $45, not including shipping and handling. After completing the (very detailed) colour-match quiz online, I was really excited to see which shade out of the 50 available would arrive. But the wearability is still excellent on this because I feel like it gracefully fades rather than removes in patches or slides off my face like other foundations. Full-coverage foundation with all-day, breathable, comfortable wear If you head to the IL MAKIAGE website you can, of course, shop by category: mascara, eye shadows, blushers or bronzers or instead, shop by 'talent'. As the PowerMatch algorithm sent us one slightly lighter than our foundation we were unsure at first, however, it worked wonders on lightening my eye bags, covering up my spots and it's fab for contouring. "How is it possible that this beauty customer is spending all of her time online, on Insta, on YouTube, getting education, inspiration, but then ultimately transacting in stores?" In 2021, the company acquired Voyage81, a deep tech AI-based computational imaging startup founded in 2019 by Niv Price, the former head of research and development for one of the Israeli Defense Forces' elite technological units, Dr. Boaz Arad, Dr. Rafi Gidron and Omer Shwartz. You get a little more bang for your bucks. You can try before you buy by visiting here, which means you can select three of Il Makiage's products to test at home and just pay for shipping. Having tested out two eyeshadow palettes, two mascaras, the concealer, brushes, foundation and two lipsticks, I can confidently say you can rely on anything from Il Makiage to be long-lasting and good quality. This item will be sent through the Global Shipping Programme and includes international tracking. Promising buildable, medium to full coverage with a natural-looking matte finish, you wont find it in any store. Sign up to the WOMEN'S HEALTH NEWSLETTER, Bella Hadid uses positive affirmations for anxiety. Rating it on everything from how accurate the shade match was, if it delivered on buildable coverage, how easy it was to blend into skin and how long it lasted, we put it through its paces to see if its made online make-up shopping easier. They claim one day it "could replace a dermatologist's eyes.". Shade #40 Shade #10 Shade #15 Shade #20 Shade #30 Shade #35 Shade #70 Shade #75 Shade #95 Shade #100 . Natural-matte finish looks like your skin, but better And honestly, the hyaluronic acid-infused liquid formula has exceeded my expectations. They were officially founded in 1972, but new ownership and a rebrand in 2018 brought them to the center of attention. As a result, weve seen a huge uptick in redness and sensitivity. WH Beauty Editor Perdita Nouril had a play with the products. Everyone seems to have tried it out, so I decided it was my turn to see if the Il Makiage Woke Up Like This Foundation lives up to its expectations. Nikki Baird, a longtime retail analyst and current vice president of strategy at retail technology company Aptos, said DTC brands need to strike the right product mix in order to stay relevant, sustain growth and attract investors. Find many great new & used options and get the best deals for il makiage woke up like this foundation shade 40 at the best online prices at eBay! There is a flip side: you may not get long-lasting results without a setting spray if you have oily skin. Foundation Makeup | IL MAKIAGE Not in love? fantastic service, great shade matching, my foundation arrived today and I am over the moon - it is perfect, lovely flawless finish - and I am 70 yrs old. We're hoping that it comes to some U.K. stores soon and judging by the thousands of stellar reviews online, it probably will. IL Makiage Woke Up Like This Flawless Base Foundation, 60 - 30ml . Due to all of this, my preference for foundation is ever-changing. If Im shooting for spot-concealing, I almost always opt for my fingers. Born This Way Matte Foundation ($40, 1fl oz.) Available in different shades of brown, pink, red, nude and purple, the Dirty Talk lipstick from Il Makiage is one of its newest. I also tested this foundation on a hot day in my apartment with less-than-stellar A/C, and it didnt melt off even when I was sweating up a storm. However, this was comfortable to wear and had a barely there texture. However, I would only reach for this when I'm wearing lots of make-up before a big night out or special event. This amount includes applicable customs duties, taxes, brokerage and other fees. Learn More. 'I have large, troublesome pores on my nose which can be tricksy to cover because no amount of concealer can hide them. "Companies that are not considering an IPO don't issue a press release saying that tokens will convert at the time of an IPO.". "The PowerMatch algorithm utilizes machine learning to precisely match a consumer's foundation with more than 90 percent accuracy, without ever seeing their face," brand reps tell us. I was incredibly excited to put it to the test throughout an entire workday. However, when it comes to buying make-up, particularly foundation, where we want an exact match to our skin tone, its immediately a much trickier process. We are partnering with some of our favorite brands to give away over $3,300 in prizes that will help you elevate each day with luxurious, sustainable self-care products. We want to hear from you. If youre looking for a medium to full coverage foundation that doesnt feel thick, heavy or hard to blend, this is ideal. If you send back all three products, you'll only be charged for shipping. Everything by Il Makiage is thankfully 100 per cent cruelty free, as the brand is against animal testing. Hypnotize Fill & Fix Brow ShaperUK: 21 - buy hereUS: $25 - buy here, Pros: Easy to use, gives you thicker and darker brows, Cons: Bit clumpy after using it for a while. Find many great new & used options and get the best deals for IL MAKIAGE Woke Up Like This 020 Flawless Base Foundation at the best online prices at eBay! It doesnt feel thick or heavy on my face at all, but it has some weight to it when Im applying, which allows it to have a good amount of coverage. Copyright 1995-2023 eBay Inc. All Rights Reserved. This is the link for the official website: https://www.ilmakiage.com/You only have to pay $5 shipping when purchasing the items. Despite having dry skin, I've always looked for mattifying foundations. Hi Everyone! We only recommend products we genuinely love. But if you're looking for a broader range of shades than Il Makiage's shade collection, it doesn't come out on top. Rather than trawling through a list of shade names and trying to figure out which one will match yours from swatches on a models arm, theres a series of questions. 30 ML/ 1 FL OZ, Shop All Electronics Cameras, Photo & Video, Shop All Electronics Cell Phones & Accessories, Shop All Electronics Computers, Laptops & Parts, Shop All Electronics Tablets & Accessories, Shop All Electronics Video Games & Consoles, Shop All Electronics VR, AR & Accessories. Fenty Beauty Pro Filt'r Hydrating Longwear Foundation: This foundation is formulated for a hydrating, matte finish with its grapeseed oil and hyaluronic acid pairing. *this is NOT a sponsored video In some ways, Oddity's brands are reminiscent of the buzzy hair care line Olaplex, a technology-driven beauty company that had rapid growth at the time of its IPO only to see its stock plummet after it failed to reverse plunging sales. Here is what she thought. One product that got to me? This Setting Powder is Life-Changing, This Is Not a Drill: Glossier Is Finally Available at Sephora, Dermatologists Agree: Everyone Should Be Using Vitamin C, Im A Beauty Editor Who Loves ProductsHeres How I Travel With Just A Carry-On. However, we wouldnt put it solely down to the quiz. For as long as I can remember, hyperpigmentation and blemishing have been characteristic of my skin. We tried the Il Makiage foundation to see if its worth the hype. Formulated with hyaluronic acid for hydration, You'll need a setting spray for long-lasting results. Oddity, the beauty and wellness platform that built Il Makiage and Spoiled Child, says it is profitable. Il Makiage I Woke Up Like This Foundation UK: 36 - buy hereUS: $45 - buy here, Pros: Durable, really accurate colour-match (thanks to the quiz), smooth finish. Il Makiage Foundation Review | Shade 75 Exchanged for Shade 40 | Cruelty-free Beauty Feel Great Beauty 26K views 2 years ago IL MAKIAGE WOKE UP LIKE THIS FOUNDATION | Dry Skin Review. Let me know if their are any make up looks you want me to try. Grunge: How to nail 2023's biggest beauty trend, You need to use vitamin E in your skincare, STAT, Why you need to add azelaic acid to your routine, 10 of the hardest working salicylic acid products, This is the best skincare to use when pregnant, Selena Gomez shares her brow lamination fail, Chrissy shares her postpartum skincare routine, 'I tried Drunk Elephant's Bouncy Brightfacial', Il Makiage: Everything You Need to Know about the Cult Brand Taking the UK by Storm, Women's Health, Part of the Hearst UK Wellbeing Network. Acid is used in so many beauty products, it takes a mere minute to apply to. Hdhi Guys, this is ideal they were officially founded in 1972 but! 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Moisturizer, '' Dr. Idriss says if youre looking for a natural whenever! Attempt at trying the Il Makiage sends application instructions in the role, she took many public!