Also have to say that I had bought a 12 of this and unbenownst to me, my wife also bought a 12 by coincidence. The new brewery has added hops because apparently the average US beer consumer is so obsessed with bitterness that a traditional English brown ale was too radical flavor or something. Imagine being handed a Ferrari plant and then you churn out Pintos. Newcastle Brown Ale. Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! If you are going to change the recipe, give it a new name. Extremely disappointed customer. NBA was the perfect blend of smooth, light, not too heavy, caramelly, perfect. It is so far from the original. If anyone has found a good alternative, I would love to see it here. Theyve always been like this and always will be. See new coke Raised in Manchester, England, Ive been drinking Newc Brown for more decades than I wanna think about. Original recipe will always be my favorite, this new recipe is akin to yuengling now. In fact, it tastes like that Saranac swill people swooned over 25 years ago. The beers most important market is now the USA. I hope they both fail miserably at this. I agree with every one who posted above me. I feel like I lost my best friend. On the other hand one of my closest old friends is half brother of a brewer, who, he claims developed a new recipe for the brew when it moved to Yorks. What is going on with the new label?! The crap tasted just as I remember. Youve ruined the secret sauce that made this beer so good. I can think of at least 3 other beers that taste like this taste more like a light Stout. Just not the same. This beer is terrible. What nasty stuff. It was smooth enough when I wanted something light and had flavor and body when I wanted something more than a lager. Sorry guys I live and drink in Newcastle, England, where Newcastle Brown Ale originated but it hasnt been brewed here for over 20 years. I bought a second one a couple weeks later and it was NASTY. UK production is for UK and Europe and is still Original Brown Ale. Michael Jackson the beer writer and absolute authority on everything beer is rolling over in his grave. I called Heineken USA and they told me that everyone else in the world will still be able to enjoy the Original recipe, but we Americans get to enjoy this new recipe swill!! He agrees that Shiner Bock is probably the closest. I found Shiner Bock to be the closed Made in USA brew to Newcastle Brown. https://WWW.NEWCASTLEBROWN.COM Brown bottle and label also dont cut it either. In your attempt to conquer new demographics Im afraid you are likely to drive more customers like myself into the arms of your competitors. Newcastle was the best smooth English brown ale available. Thank you for contacting HEINEKEN USA, the makers of Red Stripe, Newcastle, Prestige, Tiger, Affligem, Birra Moretti, Murphys, Sagres. The original was unique and distinct! This Policy also describes the choices you can make about how we collect, use and disclose your information when you provide it to us on any EPG Media & Specialty Information properties will not collect, use or disclose your personal information other than in compliance with this Policy. One more same old same hoppy style beer!! In the mean time, is there anywhere that imports the original?? Notify Me. Instead of making an ad about Newcastle Brown Ale they've created a super ad cramming in 37 other. and thats being nice. Good luck, Big Business Brewers in Petaluma your new pet project will be off the market within a year or 2. I would be ashamed of this product. Has anyone found a way to get real New Ashley in the US yet? DONT YOU GET IT???????? Why didnt they just come out with a new beer instead of screwing with a good one? Its been my all-time favorite and go-to since that day. Sorry. This new beer is disgusting and we will not drink it. Wrong! I dont drink Newcaslte because of the fuckin name!!! GLTY, Been drinking Newky Brown since 1986will never buy again. Originally it was a blend of two definite styles, a strong dark beer . It just tastes like bad coffee to me. No idea where some of you are getting that, they use the same type and amount of hops. Here is the supposed reason for the sad and bad flavor change: https://www.bbc.com/news/uk-england-tyne-31196933. Been there, done that. Newcastle Brown Ale is also now an all-malt beer, made with Lagunitas house malt. I used to drink more New Castle because Boddingtons only comes in cans and must be poured into a glass for it to be carbonated. Nothing redeemable about it!!! Not even close to the crappy new recipe. What marketing geniuses you are! In the Toon. Corporations ruin another product!! You guys really messed this one up. I hope the sales tank and enough complaints are made that they learn from this mistake. My fucking favorite beer in that nice looking clear bottle. I am devastated. Note to Lagunitas: Please, please, please go back to the old recipe. This is a slap in the face. Well my decades long favorite Ale Is now some hoppy swill with a bad after taste. I was having the hankering for a New Castle. Why are all Ceos, etc. If a beer tastes great for as long as New Castle, why do you you think you can make it better?! Thanks for ruining what was once my favorite beer. You guys messed up big timeI've been drinking NewCastle Brown Ale for 30+ years. Let another brewery make and bottle NCBA by following the original recipe. Not anymore!!! If every single one of us would hit that site, we could get our beer back. We all got together for a party last weekend and to a man agreed that the new recipe is trash. No. What the HELL did they do to my beer! Exactly. The only heartening thing in reading this article are the hundreds of comments agreeing what shite the new Newcastle is. This is just another of a million terrible beers pumped out each year to please the people occasionally drinking beer that know absolutely nothing about beer. Too many choices out ther to worry about Heiniken mistake, screw them! Please bring back the original recipe as there is no other beer like it in the world! But then that persons other favorite would be Bud Light. Kent Goldings hops at :30 The one and only has now become the same as many. Either they find a way to replicate the original recipe or Im done and will preach far and wide about how terrible Lagunitas is for ruining a classical old standby. There are literally thousands of IPAs on the market. I went to my local pub and ordered a Newcastle. I will never buy Newcastle Brown again. I will never purchase this bottle of piss water. Bring back the original. I am a Newcastle drinker for 20 years and I gave the new formula a chance total bust. shame. Bring back the old recipe. Expecting smooth light carbonation and slightly sweet, clean finish. I thought to myself how could a bottle change effect the taste? I called Lagunitas to ask if they had finally got the brew formula back to original. The bottom line is I like beer since I do I buy beer when it is on sale, but if the price is right and the beer is sh** then I move on. Ive been drinking Newcastle for over 20 years and could not find any other beer even close to the great taste. Another brewer and a new recipe! My favorite beer now sucks. That ended today when i purchased a six pack in their new packaging. New recipe is awful, and now just tastes like Lagunitas. Yep, found the Smithwicks here in Florida, good stuff. It is not welcome here !! It like drinking Budweiser natural lights garbage total garbage bring back the original I will not buy another Newcastle ever again. If I wanted an American brown ale, I would buy one. If anyone has any suggestions for something better or a better match, please feel free to reply to this note and let me know. Will find another brown ale made by someone else. I am no longer recommending Newcastle and am extremely disappointed. In 1994, 25% of Tyne Brewery's output was dedicated to Newcastle Brown Ale. Brewed with a unique blend of pale and roasted malts with American hops, Newcastle Brown Ale is smooth, crisp, and slightly roasty. Nothing about it is a Newcastle. By the way all your other beer sucks and I have never liked any of them! Lagunitas and Heineken should not be allowed to profit from this. I am soooo disappointed in this new recipe. For those close to the Canadian border I understand that the Heineken version brewed in the Netherlands can be purchased in Canada. It did lift my kilt a little bit but a little high on the alcohol content so now drinkin the Samual Adams Octoberfest . And, the new packaging wasnt what I was looking for, either. BS. Why change something that was perfect already?? In the mean time, just imagine how much $ Lagunitas is losing by brewing this fake newkie crap. its unanimous: the new beer Lagunitas came up with tastes like shit. It was earlier this year that I discovered that a favorite beverage of mine had been runined and left comments here. I suggest the change be made ASAP because I am sure all of the original Newcastle lovers are doing what I am by trying to find a new beer to replace Newcastle. Its not fit for pigs. The american beer market is a hyper-hipster fad fest at this point. I agree with Jerry Kindall: if the recipe and packaging are different, how can it still be called Newcastle Brown Ale? New asshole taste like shit. Another option is New Belguim Brewery out of Colorado. It really was unique though. They have ruined a great drink (So much for Loyalty)! I have been drinking Newcastle for 20 plus years and have introduced many a friend to its tasty malty chocolate and coffee notes. A weak buckling of the knees by corporate America. Thanks for making my favorite beer tast like shit .you should turn it back to original .i will not purchase your bad beer again. It went down really well. I normally never bother with leaving comments, why bother I think, theyll never see this and what is the point? This new formula tastes like something every dime-a-dozen craft brewery offers. I told my wife tonight I will be looking for another beer to enjoy. I suggest you pour all of it back into the horses from whence it came. Spot on commentary! Earlier in this thread on June 2 JD claimed that Heineken messed with Smithwicks also. Can you please pass on my friendly complaint to Lagunitas, who I think is brewing Newcastle under license in CA , regarding their brewing of Newcastle beer. I have been drinking Newcastle for over 20 years and today I tried the new one and it is horrible! May your taste buds stop working (I suspect that they already have). U.S. sales of the brand have slipped in recent years, prompting this rejiggering, and now its only available in 12-oz. New taste is terrible! Fire the dumbass who thought changing the recipe was a good idea. Come up with a new name for the NCBA that you created and lets get the perfect beer back to the market. keep trying: https://www.change.org/p/heineken-usa-bring-classic-newcastle-brown-ale-back. bottles in packs of 6, 12 and 24, and 7.75-gallon slim steel kegs. You just destroyed my favorite ale this tastes like shit. FU Heineken. Disappointed in your version of New Castle, Now they say theyve modified it for the American market? So apparently they think Americans are either insensate creatures of habit or masochists. 3800 King Avenue Cleveland Ohio 44114. What a Distinctly American Dumbshit move. Bad business bad marketing decision. Does anyone want a free 12 pack, if not, Im taking it out to the desert for target practice. They ruined it! I cant believe the ONE beer I truly love has to get ruined by this bunch of corporate shit gibbons and hipster craft brew douches. Mashing is typically carried out at 150-152 F (65.6-66.7 C). Brewed with Centennial and Chinook hops and available in the U.S., the Lagunitas-brewed Newcastle Brown Ale will hit shelves and delight lips in March 2019. Dumped 11 and bought a 12 of modelo negra. So, before I committed to a half barrel, I bought a six pack of this stuff. And charge the same price as if were an imported beer? Feel like Ive lost a friend. want to change recipes is fine, just make the original for people who like it . Nor does the beer-geek part, including a 500-barrel German-made brew system that looks like the massive gleaming engines of the Starship Enterprise. Fans of Newcastle Brown Ale will notice a new flavor. T. Bring the imported stuff from Europe in.. they screwed this beer up and it tastes like crap. And so, no more. And I love Lagunitas IPA. JD, yep I ran into the new Crap little over a year ago. Anyone remember New Coke? Just bought the last 12 pack I will ever buy. Sign in. Complaining is fine, but someone needs to act. Terrible and way out of the lane for a ale drinker like me. How dare you call yourselves beer advocates and anything other than garbage peddlers nowadays. The new recipe is a disaster. Im in beer mourning. Join me? Some giant established company purchased them like Miller or Budweiser or whatever. Loved the old recipe, but this was a disappointment. For years Newcastle was my goto, now it will be my soso. They mentioned how many calls like mine they have had and that they are still taking input and may adjust. The person that posted right after you included this link to a petition. I exclaimed to my wife that it was either spoiled or somebody turned it into a a $u%#ing IPA. For those who are still looking for an acceptable replacement to Newcastle What a joke. The sale of bottled beers began to fall off in the late 1970s. What kind of idiot factory are you guys running over there? Just another IPA lik beer. Worst beer I have had the displeasure of ever tasting in my life. Newcastle Brown Ale is a brown ale, originally brewed in Newcastle upon Tyne, England. Not everyone is a fan of bitter, hoppy beer. I am very disappointed with the new beer, its terrible and I wont purchase any more unless it goes back to the original formula. Let some get cold in the fridge This taste hoppier than I remember Wife said she got some almost smokiness out of it.. Not a fan. I tried the Guiness product already, but it was a bit heavy for my taste. Newcastle Brown Ale has a distinctive light cereal character described as whole grain, toffee and chocolate. Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale. No quarrel with new recipe being shit, but no need to badmouth honest mid-range tasty Yuengling beers. I will never buy this new shit again. Place Bid. Newcastle was my favorite beer for years and years, now it isnt. Americans havent brewed a decent beer since George Washington. Hopefully theyll come to their senses by then and bring back the original. If something is known for the one thing and you change it its no longer what it used to be! Thank you, Lagunitas, for ruining one of my favorite beers. Go back to the old one. It used to be m favorite beer. The new variation will be produced at Lagunitas' breweries in Petaluma, Calif., and Chicago and will be available in 12-ounce bottles in six-, 12- and 24-packs. What in the Hell happened to New Castle. It does seem like consumer fraud. Total ass-hat move by these guys. Please change it back. I poured the remaining bottles down the drain as well. Its not good. Found some local breweries here in NM that have taken the place of the crapcastle now made by Lagunitas. Why in the wide world of sports did they think this would be a good idea. And It looks cheap. And then its no longer available here in Hawaii except for kegs. Its not Newcastle anymore. New New Castle completely sucks! Very sad. Also, theres one called Moose drool by Bigsky thats not too bad. What do I think? First mouthful is bitter, thin, astringent. This is really a terrible beer. Its stupid, honestlybut there seems to be no sign of resignation by Heineken, who mandated the change, or Lagunitas, who actually committed the crime. I complained to Heineken and they sent me a check for $7.00. Leave it to an American based brewery to assassinate that was a great, unique tasting dark ale. After a long love affair, Im done with New Castle for good. Why, why, why did Heineken choose Newcastle to change. This latest version from California is nowt like it used to be, its a shame it is Shiite! The new recipe stinks. Poor folks out west want it, and cant get it!! I stock the refrigerator for my Mens Club. By no means am I disparaging lemonade stand owners with that comment. Havent tried this yet, but I have yet to drink a Lagunitas brewed beer I didnt like. Oh, they changed the bottle, ok. I couldnt figure out why it tasted so weird, the new label shit. And I dont like IPAs. Newcastle was my favorite go to beer, but now Im looking for an alternative. You ruined it! then you change it back to the original recipe to garner sales? My father-in-law is from Newcastle and was a pub landlord for over 20-years. Now a word on the Lagunitas Brewery tour. This is what happens everytime when an original kind of beer changes location. Why would they change Newcastle ? I was excited and had hoped the second one was the OldCastle but unfortunately, just another 12 of this garbage. Someone (or maybe A LOT of someones) needs to get fired. Bought some today and thought it tasted odd. Rubbish! This will be the demise of Newcastle in the USA. As close to the REAL Newcastle as youll find now that Lagunitas ruined a centuries old recipe. I have never had leftover beers with the old Recipe So disgusted I switch to vodka. I hate it! sales tax. Just aweful stuff. Im switching to Alaskan Amber.a Grand substitute! Then I looked it up. For the past three decades, Newcastle Brown Ale has been my favorite adult beverage. They shouldnt hafta drink shitty beer like new Newcastle as a surrogate. Wife brought some home the other day Hmm new label. The new one hoppy. Onto greener pastures, just dont know what it will be. Newcastle had been my go-to beer for years. Please bring it back. Get on it! . Dont overthink it!!!!! If I wanted a nasty IPA, Id buy one. Absolutely terrible. The new New Castle is just another bitter beer that I wont be buying ever again. She was ugly, buy she was our ugly. Cancer be damned. Why take a perfect English Ale and turn it into a common American ale/ bitter? Would not buy another bottle. you have no right in changing this. Agree with all the posts. Why on earth did they have to take a toasty sweet delicious original and make it a mediocre American craft? Email. Your Father-in-law was a wise man . I wish I knew this before I bought Newcastle this evening for the first time in a few years. View the full list: Beer. Wow this is the most nasty shit in the WORLD!!! Make the original formula please. This was by far my favorite beer and I have been drinking it for 20 years plus. This new taste is absolutely awful. So disappointed. She didnt think any more were coming but would check. Why not just brew what youve done in these bottles and call it something else, since its obviously not the same beer anymore? So disappointed. This is NOT Newcastle!!! You took the only decent ale on the market and ruined it. 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