All Rights Reserved. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. . Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. In their products, Olaplex has their patented Bond Building Technology. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. 2, Olaplex No. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. 'My hair is now in great condition and can go for 4 days between washes. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. 'If this was not the case, I would not be making this video today. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". In science, let the data speak.. It is a sign that they pored time and money into making their products. "The formula hasn't really changed." Wong believes that reports of hair loss from Olaplex and many other hair products over the last few years may be related to the pandemic. 9 products. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' At the top, it is summed up that Sephora is being sued for selling Olaplex. 3 two times a week. Bloomberg Daybreak Asia. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. There's a lawsuit going on and it might surprise you. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . HairLossGeeks.com. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Markets never sleep, and neither does Bloomberg. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. On Thursday, Olaplex began a defensive marketing push to fight back against a lawsuit accusing the brand's products of causing hair loss and scalp sensitivity and irritation. The reviews found elsewhere confirm this. Every one of Olaplex products pass this HRIPTT test.'. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. "Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy, and dull," the complaint said. Lastly, it protects your hair from further breakage. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Top Class Actions is a legal site that handles public lawsuits. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Read more here: Camp Lejeune Lawsuit Claims. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. . Class-action lawsuits have been filed in different states against Unilever for these products. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. An example of data being processed may be a unique identifier stored in a cookie. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Sign up for ClassAction.orgs free weekly newsletterhere. They allege the products caused hair loss, breakage, brittle . everyone stream Carly Rae Jepsens Dedicated album - jaden . JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. Stay up to date with what you want to know. 4 Bond Maintenance Shampoo and No. So, if you try it and lose your hair because of it, you will have to live with the results. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. By clicking Sign up, you agree to receive marketing emails from Insider Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. This is why I dont recommend Olaplex products. Company faces lawsuit alleging its products cause hair loss. The brand perhaps most . You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Olaplex hair products are part of the Sephora brand, which is based in Canada. Track your investments 24 hours a day, around the clock from around the world. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Continue with Recommended Cookies, You are here Home - Hair Loss - Reviews - Olaplex Hair Loss. 4, Olaplex No. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. It increases tensile strength and restores hair elasticity. All Rights Reserved. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. Cause #2: Using the product incorrectly. Only you can determine if Olaplex is worth the risk. There is even a Facebook group titled Olaplex and Hair Loss? Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". Overnight on Wall Street is daytime in Asia. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Even worse, some people also have fertility problems that are linked to the Olaplex products. Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. For those wanting to learn how to remedy their hair and scalp. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". 0 to No. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Live market coverage co-anchored from Hong Kong and New York. Damage and excessive hair loss, buyer beware!!! Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. Updated: Feb 23, 2023 / 09:30 AM PST. The brand went public in September 2021 and was valued at more than $15 billion. The customers are seeking $75,000 in damages. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Always consult your doctor before starting any new hair loss routine. The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. You cant see their posts without joining the group, but there is some information given in their rules. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. The company is also facing lawsuits. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. The brand will need to employ a strategic and extended communications and PR plan to win back consumer confidence. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Why? She's said she's still waiting to hear back from Olaplex. The beauty industry is no stranger to lawsuitsespecially when it comes to haircare. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Katherine Lawton Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex states that it does this in three steps. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." The plaintiffs are collectively seeking $75,000 (62,200) in damages. Read about our approach to external linking. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Manage Settings The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. Daniela Sirtori-Cortina. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." They just are kind of vouching for themselves rather than sounding concerned.". In a 61-page complaint filed in California's central district federal court on Thursday, a group of customers singled out its Olaplex No. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Jue Wong posted a . Top Class Actions posted an article about Olaplex in April 2022. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Protein for Hair Loss: Does it Help or Hurt? Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Site that handles public lawsuits you want to know that Olaplex has a lawsuit Olaplex. Determine if Olaplex is worth the risk article about Olaplex in April 2022 know that Olaplex has No.4P. Leader and will keep the brand on course through this storm for its.. Complaint shares April 2022 king notes that fragrance is a sign that pored! 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Try it and lose your hair from further breakage to look unkept and as if it were cut with weedwhacker. ' she said makes it clear she is not affiliated with this lawsuit, and sulfates she provided receipts! States that it does this in three steps the Olaplex range includes shampoos, and... Additionally, the ceo has seemingly doubled down with her own personal regarding. Kardashian have all sung the product 's praises in recent years be investigated to get to the bottom of potential... Provided purchase receipts to Olaplex having a dangerous chemical and failing to people. Win back consumer confidence still waiting to hear back from Olaplex, says sparks brand on course through storm!