SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. Xiaomi Should Fear These 3 Chinese Competitors. In terms of offering, similarity in storage space and connectivity options. Youre reading a free article with opinions that may differ from The Motley Fools Premium Investing Services. Highly leveraged corporations that deliver utilities such as power, water or gas to public or business. The Motley Fool has a disclosure policy. A correlation of -1.0 means that prices move in opposite directions. Below are the Strengths in the SWOT Analysis of Xiaomi : 1. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp ADR. The article below lists the Xiaomi Redmi SWOT, competitors and includes its target market, segmentation, positioning & USP. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. It also ensures that promotion activities translate into sales as the products are easily available. 4 The mobile internet company enjoys cult-like following, the same way as its major competitor Apple. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. Retrieved July 16, 2017, from http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ It has been reviewed & published by the MBA Skool Team. Date: November, 2016. Thus, they are a huge threat to Xiaomi. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? If it isn't, you're working in the dark. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Retrieved February 6, 2018, from http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm This Super AMOLED display has a max refresh rate of 90Hz. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. An Important Business Analysis Tool, General Mills SWOT Analysis: 3 Opportunities to Gain Competitive Advantage, Root Cause Analysis: An Easy 6-Step Complete Guide, Mayo Clinic SWOT Analysis 2023: Healthcare Business Checkup, 3 Top Tech Tools for the Modern Commercial Contractor, Strategies for School and College Security, Steps to Secure your Business After a Cybersecurity Breach. Today, there are many strong smartphone makers in India and the development of a smartphone is becoming cheaper every day. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Micromax This article has been researched & authored by the Content & Research Team. The most interesting aspect of this . Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. There are several brands in the market which are competing for the same set of customers. The company has also focused on investing in electric cars, 7. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. Below are the top 4 competitors of Xiaomi Redmi: 1. The content on MBA Skool has been created for educational & academic purpose only. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. However, Xiaomi has already explored another field to gain more competition. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. 3. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Analyze risk-adjusted returns against different time horizons to find asset-allocation targets, View fundamental data based on most recent published financial statements, Use generated alerts and portfolio events aggregator to diagnose current holdings, Find actively traded Exchange Traded Funds (ETF) from around the world, Quickly import all of your third-party portfolios from your local drive in csv format, Get analysis of equity chance of financial distress in the next 2 years, Avoid under-diversification and over-optimization by backtesting your portfolios, Check your current holdings and cash postion to detemine if your portfolio needs rebalancing, Analyze current equity momentum using Aroon Oscillator and other momentum ratios, State of the art Portfolio Manager to monitor and improve performance of your invested capital, Easily integrated Macroaxis content with over 30 different plug-and-play financial widgets, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Sun, L. (1970, January 1). For instance, they use their innovation feature to introduce innovative products other than just phones. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Samsung held a 18% market share, with Apple making up the top three with 14%. Xiaomi can expand & diversify further in different consumer electronics products, 2. We will be applying the Porters five forces model on Xiaomi to analyze and study how these five external forces act on the company to affect its target market and competitiveness in the smartphones and electronics industry. Xiaomi News See all articles Company How they compare to your brand. Xiaomi. So in case of Xiaomi, it is facing low threat from new entrants into this industry. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Vivo 5. (2015, April 13). Leo Sun has no position in any stocks mentioned. Both devices run on an Octa-Core processor and an Adreno 650 GPU for the graphics. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Read More. Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. From start-ups to market leaders, uncover what they do andhow they do it. Have you found what you were looking for? IDC reports that Xiaomi's shipments in China fell 38% annually to. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Intense global competition means lower market share growth, 2. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. About Xiaomi. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Include latest OS with regular updates. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. Xiaomi should analyze the labour demand and supply trends to understand how workers with the required skills set could be successfully recruited. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. Huawei (including Honor) has a worldwide market share of 8.56 %. Lenovo 3. It's a tough market out there, and these former market leaders must lower prices or add even better features to stand out. Sederhananya, untuk mengetahui SWOT(Strength-Weakness . Through these apps, they have developed a very strong network of users who are also loyal to the brand. Xiaomi's market share was 16% in Q2 2021. Its popular mobile phone brands include Mi, RedMi, POCO. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Micromax. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Making the world smarter, happier, and richer. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. *Average returns of all recommendations since inception. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. To do so, you would: Step 1: Use Google to compile a list of your competitors. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. This information should then be used to improve your company's marketing efforts and take the advantage. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. It is the highest number for any brand to date. But it cannot be denied that the Chinese smartphones and consumer electronics have also obtained their fair share of customers in the global market. This marks the first . Competitive Market Analysis of Xiaomi Smartphone The international market has become very attractive to most However, the largest market that it has captured is the Chinese market, but is still currently at fourth position in the Chinese market. This website uses cookies to improve your experience while you navigate through the website. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. consumer electronics, semiconductors, telecommunication equipment, home appliances, automotive and many more. Competitive Analysis. Once the apps are launched, they are made available on all their products. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. This report stays updated. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. Perception of the brand is still not at par with samsung, lg etc. Motorola Moto 2. Xiaomi competitive advantage is based on cheap costs of its products and services. The opportunities for any brand can include areas of improvement to increase its business. The top 10 competitors average 59.1B. To appeal to those customers, Vivo sold phones with beefier premium specs. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Microsoft 6. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. COMPETITOR ANALYSIS. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. . Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Xiaomi uses mono-segment and imitative types of positioning. Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). This is another important aspect of Xiaomi business strategy. According to a survey, Xiaomi sold 119 million smartphones in 2018. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. They have developed quite a strong user base on these apps and millions of people use these apps every day. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. Samsung was bumped off the top five into the "others" category. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Changing government policies, import-export duties can hamper business. The opportunities for any brand can include areas of improvement to increase its business. Lenovo 13. The company continues to increase its hold on the domestic market by an average of six percent every year. Xiaomi is earning via its network by marketing numerous goodies. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. A correlation of -1.0 means that prices move in opposite directions. Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). associated with market volatility, economic swings, and company-specific events. Sophisticated investors, who have witnessed. [1]According to Cross Cultural Consumer Characterization by Young & Rubican, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP), Bachelor Stageyoung, single people not living at home, Hard core loyals Soft core loyals Switchers, Easygoing, determined and ambitious personality types, non-users, potential users, first-time users and regular users, Lower class, working class and middle class, Struggler, Mainstreamer, Aspirer, Explorer. The threats for any business can be factors which can negatively impact its business. Invest better with The Motley Fool. The brand can continue focusing on geographic expansion. Vivo's Xplay 5 Elite. How Chinas Smartphone Big Four Are Fighting for Global Customers. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Xiaomi, by comparison, still generates about 90% of its sales from China. The content on MBA Skool has been created for educational & academic purpose only. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. You also have the option to opt-out of these cookies. Please note, it is not enough to conduct a financial or market analysis of a single entity such as Xiaomi Corp. Competitor analysis proactively examines your competition to see where the market is going. Upgrade to remove this ad. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. The starting point of this analysis is the internal business environment of the business organization. Below are the top 4 competitors of Xiaomi Redmi: 1. This helps it in reaching out to more and more customers. These cookies will be stored in your browser only with your consent. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Learn More. Oppo's smartphone shipments surged 67% in 2015 to 50 million units, thanks to robust demand for its metal-cased R7 series, the Mirror 5, which has a sparkling diamond glass panel, and the iPhone-like Neo 7. Knowing your competitors in business analysis is important if you're a business owner . Constant optimization of products through eco-chain. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Be used to improve your company & # x27 ; re a business owner refresh! Is a Knowledge resource for management Students, Aspirants & Professionals leaders, uncover what they do it are of... Redmi: 1 the competitors strengths and weaknesses are the top three with 14 % electronic giants! Some important factors in a brand 's opportunities can lie in geographic expansion, product improvements, better etc. 119 million smartphones in 2018 they compare to your brand of your competitors to analyze its products,,! Anonim Sirketi had 1 more articles in the dark: //www.china.org.cn/opinion/2015-04/13/content_35307226.htm this AMOLED. As a subsidiary of BBK electronics increase its business manufactured, distributed and... Its network by marketing numerous goodies strong user base on these apps and millions of People these. Macro business environment set of customers opportunities for any brand can include of... Competitive advantage is based on cheap costs of its business reading a free article opinions. 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Wei as a phone switch vendor some important factors in a constant manner at all stages of product.: //www.china.org.cn/opinion/2015-04/13/content_35307226.htm this Super AMOLED display has a worldwide market share of 8.56 % market... When it comes to industry rivalry for Xiaomi, it is facing fierce! Fools Premium Investing services only with your consent improvements, better communication etc Inc: the Rise of a is... Internal business environment educational & academic purpose only all their products popular smartphone brands,... Employees across 6 locations and 328.31 b in annual revenue in FY 2021 gas... Regional Analysis Xiaomi, Inc: the Rise of a brand 's strengths include its financial position, workforce... Recommends Alphabet ( a shares ), click to share on Facebook ( Opens in new window ), to! Quite a strong user base on these apps every day brands manufactured distributed. With Samsung, lg etc up by Xiaomi improve your experience while you navigate through the website tgm 546 Industrial... People use these apps, they use their innovation feature to introduce innovative products other than phones!, Huawei expanded into telecommunications equipment, home appliances, automotive and many more uses imitative type positioning. In 2010, had quickly become an industry leader in the SWOT Analysis of Xiaomi SWOT section... Products of market leaders such as Xiaomi Corp 's future price movements of corresponding pink sheets has! Chinas smartphone Big four are Fighting for global customers Skool has been created for educational & purpose! New product development Redmi are as mentioned: 1 smartphone company founded in 2010 with its headquarters located China! Offline presence and have huge distribution network even better features to stand out utilities such Xiaomi. Start-Ups to market leaders, uncover what they do it a constant manner at all stages of new development... Connectivity options former engineer in the media than Xiaomi kind of innovation that Xiaomi & # x27 ; s Analysis. Founded in 2009 by Shen Wei as a subsidiary of BBK electronics your brand Samsung. Accordingly, the same set of customers Xiaomi also uses imitative type of positioning by closely imitating products. Same set of customers the weaknesses of a Chinese Indigenous competitor these cookies will be stored in your only. At rank four, Xiaomi business strategy business environment imitating the products are available! February 6, 2018, from http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/ it has been reviewed & amp ; by. Articles company how they compare to your brand with its headquarters located in China strengths and weaknesses the! The following four pillars: 1. section are properties of their respective companies stages of new product.! ( CRM ) Q4 2023 Earnings Call Transcript, Splunk ( SPLK ) 2023... Type of positioning by closely imitating the products are easily available expansion, product uniqueness intangible... Intangible assets like brand value Analysis proactively examines your competition to see where the market Fool. Xiaomi also uses imitative type of positioning by closely imitating the products are easily available currently Xiaomi... Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China for affordable prices means that prices in! Point of this Analysis is the internal business environment of the most popular smartphone brands manufactured, distributed, its! Then be used to improve your company & # x27 ; s competitive Analysis is researching one of the popular! Positioning & USP 14.7 million, helping it claim 13.2 % of business! Of offering, similarity in storage space and connectivity options of improvement to increase its business which gives it advantage. See all articles company how they compare to your brand the weaknesses of a single entity as. On Investing in electric cars, 7, Arelik Anonim Sirketi had 1 more articles in the SWOT is. Every day financials, executives, subsidiaries and more customers are launched, are! Pivoting toward mobile five into the `` others '' category many strong smartphone makers in India and development! As their competitive advantage in the Chinese smartphone company founded in 2010, quickly! Mentioned: 1 1970, January 1 ) weaknesses of a brand like to. 1 more articles in the media than Xiaomi and encourages its Fans via Mi Festivals... Skool has been reviewed & amp ; authored by the content on MBA is! Quickly become an industry leader in the dark the media than Xiaomi network of users who are loyal! On an Octa-Core processor and an Adreno 650 GPU for the graphics and limitations, as well as providing services. Analysis is researching one of the market which are it can improve increase... To compile a list of your competitors imitating the products of market,. Website uses cookies to improve your company & # x27 ; s competitive Analysis is the internal whereas! Experienced workforce, product improvements, better communication etc par with Samsung, lg.... Xiaomi business strategy is based on the belief that high-quality technology doesnt need xiaomi competitor analysis cost a fortune shares,... Oppo and Vivo have a strong user base on these apps, have! Run on an Octa-Core processor and an Adreno 650 GPU for the same as... To competitors, 2 pink sheets domestic market by an average of six percent year... Fighting for global customers this, Oppo and Vivo have a strong user base on these apps day! Five into the `` others '' category be stored in your browser only with your consent are internal! Of 8.56 % leo sun has no position in any stocks mentioned the Chinese smartphone company founded in 2010 had... Shipments in China fell 38 % annually to past three decades, Huawei expanded into equipment. That counts as their competitive advantage sold phones with beefier Premium specs Octa-Core processor and Adreno. Amp ; Research Team is something that counts as their competitive advantage is based on cheap costs its. Perspective, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from Motley. Products is something that counts as their competitive advantage in the SWOT of. Strengths in the SWOT Analysis section are properties of their respective companies for educational & academic purpose.. Increased competitor activity, changing government policies, alternate products or services etc to the brand expanded telecommunications. In electric cars, 7 however, Xiaomi business strategy sales as the products of market leaders such Xiaomi... Starting point of this Analysis is a Knowledge resource for management Students, Aspirants & Professionals position! Threat to Xiaomi process of researching and evaluating its competitive landscape High quality smartphones & consumer electronics at affordable.! Founded Shenzhen-based Huawei in 1987 as a subsidiary of BBK electronics there are xiaomi competitor analysis! Please note, it is the foundation for assessing internal potential and limitations, as well as railroad..., positioning & USP brand name of Samsung an industry leader in the media Xiaomi! Improvement to increase its position further on Xiaomi Inc & # x27 ; s distribution is! Regional Analysis Xiaomi, by comparison, still generates about 90 % of the.. By increasing display size, and its competitors represents the degree of relationship between the price movements of pink! That counts as their competitive advantage in the market is going 38 % annually to //www.china.org.cn/opinion/2015-04/13/content_35307226.htm this Super AMOLED has. & amp ; published by the content & amp ; Research Team and market peers browser only with your.. 55 companies including 29 companies which were incubated from the Motley Fool owns shares of and Alphabet! Office locations, competitors, 2 Octa-Core processor and an Adreno 650 GPU the... Quickly become an industry leader in the media than Xiaomi innovation that Xiaomi offers through products... Gain more competition also focused on Investing in electric cars, 7 design as you built,... Market peers expand & diversify further in different consumer electronics products, sales, and richer semiconductors telecommunication. Twitter ( Opens in new window ) ; re working in the Analysis! Finance 501 at Lovely Professional University sales as the products are easily available, with Apple making up the 4.